What is AI visibility?
AI visibility is how often AI assistants, such as ChatGPT, Gemini, Claude and Perplexity, name your business when people ask them for a recommendation. It is the new shop window: if the assistant does not name you, the buyer may never see you.
The words people use
- AI visibility: how often you are named in AI answers to your buyers' questions.
- GEO (generative engine optimisation): the work of being named more often by AI assistants.
- AEO (answer engine optimisation): much the same idea, from the angle of answering questions directly so an assistant can quote you.
- AI search: answers written by AI on top of a search, such as ChatGPT search, Perplexity, or Google's AI Overviews.
How it differs from SEO
SEO earns a place in a list of links. In an AI answer there is often no list to scroll: the assistant names a few businesses and explains why. It builds that answer from pages it trusts, which are often not your own: reviews, directories, "best of" articles and forums. Good SEO helps, because assistants read the web, but being mentioned in the right places matters as much as ranking your own pages.
How to measure it
Because the answers change each time, measure it as a share: of many answers to your buyers' questions, how many name you, on which assistants, and who is named instead. Track it over weeks, not on one day.
How to improve it
Let AI search crawlers read your site, get mentioned on the pages the assistants rely on, and answer your buyers' questions on your own site in plain words with facts. Our guide to getting recommended by ChatGPT covers each step.
See what ChatGPT says about your business
The free check asks ChatGPT and Gemini ten questions your buyers ask, as a real person in your country sees them, and shows who they name instead of you. About two minutes, no sign-up.
Run the free check