How to get your business recommended by ChatGPT

1. Measure it properly first

Ask the questions your buyers ask, not your own name. "Who is the best family solicitor in Leeds?" tells you something; "Is Harlow & Finch good?" does not. Ask each question more than once: assistants give different answers to the same question, so one screenshot proves little. Count how many answers name you, across several assistants, and note who is named instead.

That is exactly what our free check does, with ten buyer questions on ChatGPT and Gemini as a logged-out person in your country sees them.

2. Make sure the assistants can read your site

An assistant cannot quote a page it is not allowed to read. Check that your robots.txt does not block the AI search crawlers, such as OAI-SearchBot for ChatGPT search, Claude-SearchBot and PerplexityBot. Security plugins and firewalls sometimes block them without anyone noticing. Our AI crawler checker shows every crawler's status in one go.

3. Get onto the pages the assistants trust

When an assistant names your competitors and not you, it is usually repeating the pages it found: "best of" lists, review sites, directories, forums and comparison articles. In a 150-answer check we ran in October 2026 for a video captioning app, the sources the assistants leaned on were mostly competitors' own "best tools" roundups and product pages. Being listed, reviewed or mentioned on those pages is the most direct way into the answers. Find out which pages they are for your market, then work on being included: ask for reviews, list yourself where your buyers look, and offer facts to the people who write the lists.

4. Answer each buyer question on your own site

Assistants quote pages that answer the exact question in plain words, with facts they can check. For every important question you are missing, publish a page that answers it directly in the first two sentences, then gives the facts a buyer needs: who it is for, what is included, price or how pricing works, where you work, how long it takes, and proof.

5. Write fair comparison pages

Buyers often ask assistants to compare options. A factual page comparing you with the business named most often instead of you ("You vs Them") gives the assistant something of yours to use. Keep it fair: assistants and readers both notice when a comparison is not.

6. Say the same thing everywhere

Use the same name, description, location and prices on your site and in every listing. Conflicting facts give an assistant a reason to leave you out.

7. Track it every week

Answers change as the assistants and the web change. Re-ask the same questions on a schedule, watch whether you are named more often, and see who overtakes you. That is what Boldlisted's plans do, with the page drafts written for you.