Looking for a Semrush AI Visibility Toolkit alternative?
Semrush's AI Visibility Toolkit is one toolkit inside a large SEO platform, priced per domain and made for marketers who already work in Semrush. Boldlisted does one job for small businesses and agencies: it asks the assistants your buyers use the questions they ask, every week, and drafts the pages that fill the gaps. Here is how they compare, with Semrush's figures taken from its own pricing pages.
At a glance
| Semrush AI Visibility Toolkit | Boldlisted | |
|---|---|---|
| Entry price | Base, £80.22 a month per domain, billed annually | Starter, $39 a month on monthly billing: 1 business |
| Prompts | 25 custom prompts tracked daily, for 1 domain | 25 buyer questions every week, written from your own site and editable: 150 answers a week |
| Assistants | ChatGPT, Google AI, Gemini and Perplexity | ChatGPT, Gemini, Claude and Perplexity |
| Google AI Overviews and AI Mode | Covered as Google AI; Semrush's free checker names both | Not covered |
| Claude | Not named on the toolkit's pricing page | Included in every plan |
| Research beyond your brand | AI visibility reports for any domain (300 a day), competitor analysis, prompt research, a site audit for AI readiness | Who is named instead of you, and the websites each answer relied on |
| Pages written for you | Not listed on the toolkit's pricing page | 5, 20 or 50 page drafts a month |
| Client reports | Branding and white-labelling through the Pro Report add-on, £16.21 a month; several brands or clients on Enterprise, priced on request | Agency, $149 a month: up to 15 client businesses, each emailed a weekly report under your logo |
| Free start | Free plan with no card (1 demo project, 10 reports a day); a free AI Visibility Checker, 3 times a day without an account; a 7-day free trial on its SEO + AI Search plans, with a small card check that is refunded (the toolkit's own card offers Subscribe) | Free check with no sign-up: 10 questions on ChatGPT and Gemini, about two minutes; 7-day free trial on every plan, card required |
Semrush figures were read on semrush.com/pricing/ai, semrush.com/pricing/seo-ai-search and its AI Visibility Checker page on 24 October 2026. Semrush shows prices in the visitor's currency: £80.22 is the figure it showed a UK visitor with yearly billing selected. Confirm on semrush.com before you decide.
Where Semrush is stronger
Semrush tracks each prompt every day; Boldlisted asks each question once a week (twice on ChatGPT and Gemini). Semrush covers Google's AI answers, which Boldlisted does not, and it sits beside keyword research, rank tracking and site audits in the same account. Its prompt research, and AI visibility reports on any domain at up to 300 a day, let you study a whole market rather than only your own brand. If your team already pays for Semrush, the toolkit keeps everything in one place.
Where Boldlisted is different
Starter is $39 a month on monthly billing and includes Claude, which the toolkit's pricing page does not name. The 25 questions are written from your own website the way a buyer would ask them, without your name, and each one goes to four assistants every week. Boldlisted then drafts pages for the questions you are missing, from your own site's facts: 5 a month on Starter.
For agencies, Semrush prices the toolkit per domain, sends work across several brands or clients to its Enterprise plan, and sells white-labelled reports as an add-on. Boldlisted's Agency plan is $149 a month for up to 15 client businesses, and each client is emailed a weekly report under your logo.
The free checks work differently
Semrush's free AI Visibility Checker, in its own words, draws on a database of more than 26 million prompts and responses across ChatGPT, Gemini, AI Mode and AI Overviews. Boldlisted's free check writes ten new questions from your home page and puts them to ChatGPT and Gemini when you run it, as a logged-out person in your chosen country sees them. You see how many of the 20 answers named you and who was named instead.
Try it on your own business first
The free check takes about two minutes and needs no account. You will see how often ChatGPT and Gemini name you, and who they name instead.
Run the free check